Week 8 EOC: "It's a Guy Thing."

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

Week 7 EOC: Final Project Pitch

Guys need manliness in their life now more than ever. What have men done to be punished by driving hybrids, SUV’s and mini vans? What happened to the days where men competed through their cars? Thanks to Dodge, men no more have to be converted into mere average Joes. Guys need horsepower in their lives, they need the smell of gasoline, and the comfort Ultra-Premium Laguna Leather. Guys need the 5.2 Liter engine with a bonus 2.9 Liter supercharged engine in their lives. The guy species needs a rebirth of the muscle car so they can have a bit of pride. Women don’t understand what it is like to be a guy. The near extinct subspecies of Man have been suffering through the Muscle car drought. With all of these so called “muscle cars” going hybrid such as the Ford Mustang Eco boost, men need one thing. Hope. Hope that one day the testosterone pumping V8 engine will one day be rediscovered. Introducing the 2016 Dodge Challenger SRT Hellcat. The 707 horsepower supercharged V8 is guaranteed to put the nuts and bolts in place, to restore MANkind. Imagine the loud, burning rubber, tire spinning beast putting a smile on your face, butterflies in your stomach with a hint of fear in your soul. Because the Hellcat is no sliding door van you take your kids to preschool or the SUV you and your wife share. Nor is it a hybrid built to go a million miles per gallon. This machine is not just another car made to drive. This is a car made to make heads turn, to make kids dream and to make you significant other say, "No you can't get that" until she drives one and then says "You buy it, we can share it." Remember men, the car doesn’t control you, you control the car. This is a beast sent from Hell to give you the most memorable driving experience you can endure. The 2016 Dodge Challenger SRT Hellcat: It’s a Guy Thing.

Week 6 EOC: Lady Gaga and the Grammy's

One important thing that Lady Gaga and Intel did good during, before and after the David Bowie memorial performance was promote three things, Intel as a company, House of Gaga, and Broadcast television. Intel decided to use this performance to show off and brag about their newest advancements in technology.

During the aspiring Lady Gaga performance, Intel showed their projection technology by projecting make up and other things on Lady Gaga's face. This promotes the latest, most expensive and most exclusive technology to be used in live performances. "Gaga's performance was billed as "experiential" and "multisensory" in the run-up to the show, terms that ended up alluding to the heavy use of computer graphics, holography, and live video processing." They also showed off the moving keyboard that Lady Gaga played. I don't know whats more impressive, the moving keyboard, or the fact that Lady Gaga could play on it. While some may have been struck with Gaga's performance, others were bothered by the Intel commercials that incorporated Lady Gaga's company "House of Gaga."

A controversial commercial played after the performance, describing how Intel has partnered up with House of Gaga to make the musical experience better and more enjoyable. But as good as the commercial and performance were, it almost seemed staged. Personally, I believe that Intel used this opportunity to show off their effects. "Hey, here are some new inspirational advancements in technology made by Intel....oh yeah and a David Bowie tribute." That's the feeling it sent to me. "Lady Gaga and Intel have been accused of exploiting the singer's David Bowie tribute at the Grammys for their own commercial gain."

"Bowie's son's reaction was quite tempered, the response of the late musician's fans on the internet was quite vitriolic. One person wrote on Twitter: 'It was awful and using it to sell intel [sic] right after is a disgrace. Shameful.'" These are just some feelings expressed about Lady Gaga and Intel.

This could also {Intel} be a step forward in broadcast television because of the exclusiveness of this technology. It is too expensive to be used at any other concert, so only at the annual award shows, which are held on broadcast television, will it be shown. This will help views and popularity of broadcast tv to rise up once again.


http://www.theverge.com/2016/2/15/11004570/grammys-2016-lady-gaga-david-bowie-performance
http://www.dailymail.co.uk/news/article-3448916/Shame-Grammys-viewers-accuse-Lady-Gaga-using-David-Bowie-tribute-sell-Intel-products.html#ixzz40sOlXWHR
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Week 5 EOC: Favorite Super Bowl Ad

• > Who?
• Kevin Hart is a pretend father that is suspicious, curios and protective of his daughter who is dating a boy. 
• > What?
• The ad is selling the newest model of the Hyundai car, it shows the newest features of the car as well as the graceful look with the lighting features.
• > Where?
• There are many places that this commercial is shot, the house, a movie theater, and a carnival. The product in specific is only shot in the house parking lot, and other parking lots, and if I'm not mistaken driving on the road.
• > When?
• The ad held place in the evening, around 7 o'clock pm.
• > Why?
• This was created to show that with the new model of the car the user can track where the car is going as well as other features that the car has.
• > How?
• Kevin Hart gives his daughters boyfriend the keys to his car, the new 2016 model so he can track where they are going by the new functions that connect his car and his watch. He then proceeds to follow and spy on his daughter and his date because he knows where the car is going from his watch.

Week 3 EOC: Ethics in Tobacco

HOW TO FRAME A SCENARIO

• 1. Determine the scenario: What happens in this frame?
• In this advertisement, there seems to be a couple, married or just dating. By their clothes they seem to be at a will  free place,no work, just relaxation. They are smiling and intimately looking in each others eyes as if there was no care in the world except capturing the moment. In the mans arms is a drink, a girl, and in this ad subtle but important the cigarette. 
• 2. What is the setting? What are the conditions?
• As I previously stated they are wearing relaxing clothes resembling that they are on some sort of vacation. Some where hot maybe tropical. They are relaxed and are gazing in each others eyes trying to keep the moment to last forever. 
• 3. Who are the people or groups?
• This seems to be a couple either dating or married. It is a man and a woman who are dressed in nothing to fancy or flashy. It is a common middle class couple. The company is targeting the middle class demographic, either dating or not.
• 4. What is their point of view around this specific experience?
• To this couple, this experience is relaxing, engaging and romantic. As intimate as it may seem, it is also a type of persona of what a good strong relationship should be like, it is a resemblance. 
• 5. What are their goals?
• The couples seem to be less interested in the tobacco product and more interested in each other and enjoying the time that they get it spend together. 
• 6. What are their assumptions? What are their perceptions?
• My assumptions are that this couple are upon the certain class that makes the United States main population. They middle aged adults who are loving life. I also assume that the choice of race was to be carefully determined as well. This ad shows that these Newport cigarettes aren't only for the white population. Being that this ad was copyrighted in 2012, the country is obviously united and equal.
• 7. Are there conflicts? Is there cooperation?
  There is no conflicts in this ad, there is only companionship.
• 8. What are the outcomes? 
• The outcome of this ad gives off the interpretation that Newport Cigarettes will make a good time even better. The couple looks very pleased and is enjoying themselves along with the cigarettes.
• 

Week 2 EOC: Red Bull

Red Bull, a powerful, energetic, lightly carbonated but highly caffeinated drink, is a leader in sponsors amongst the best athletes and role models of the world. Not only does it represent energy in the drink itself, it represents extreme sports that exude such energy such as skateboarding, motorsports and martial arts. The stunt man Ryan Sheckler is known for defying gravity and creating new heights by his elevation of talent in skateboarding. He is the face of Red Bull and a persona average people envision themselves as. Though Red Bull may be made for people with sense of defying life as we know it. This drink is also made for those students who stay up hours upon hours to party hard and study harder. Red Bull, and its defining taste, are made for those who need more time to live, for people who don’t believe a full day is within the restraints of 24 hours. Some may say Red Bull can cause people to go into a certain mood to captivate life. We call it having fun. Life is too short to enjoy it at its fullest, but Red Bull isn’t.  Grow some bulls. Redbull.

Week 1 EOC: My Voice

As an advertising professional, I make advertisements that are visually pleasing to the consumers eye. It's not so much manipulation; I open the door visually to help people understand a products purpose and hopefully persuade a viewer to become a consumer. I focus on originality, precision, and persistence in my work. My final products represent my hard work for perfection. The work I put out reflects the company but at the same time it has my own touch so that in every advertisement there is a hint of my own theme. I don’t settle for under quality work, and nor should the viewers of my advertisements. My goal as an advertising professional is to sell products in a high quality manner that is productive yet at the same time does not give out the sense of urgency or desperateness. I will be recognized for my work and I am determined to sell products in a creative and pleasing way. The viewers of my work will not be wasting time by looking advertisements. Instead, they will pleased, visually, in what they see and by chance be persuaded to purchase said item or product.

Week 1 EOC: Volkswagen Lemon Ad

The Volkswagen “Lemon” advertisement of the ’60’s was revolutionary. Not because of the car, but because of the obscurity of the advertisement. This ad featured no color, no pricing, no detail or hooks, in fact the only thing the ad showed was the car. Why was this ad so odd? “Ads before it were either information-based and lacking in persuasion, more fantasy than reality, or reliant on the medium's ability to deliver repeated exposure.” (Ogden) The “Lemon” advertisement had no one of these. It contained a raw image of the Beetle and the punch line of “Lemon”. It was so basic yet so effective in its purpose.

One reason for the over simplified advertisement was because of the Ad Agency that VW used. “This was a post-WWII German car, “the people’s car,” a Nazi car whose development was tied to Adolf Hitler himself.” (Johnson) The ad agency used was Jewish, and at the time of this ad there was a historical problem between Hitler and the Jews. Beside the point, this was a revolutionary ad because it showed the truth of the car in all aspects. It was simply simple. Simple enough to grab the eye of many viewers. "Think small," "Lemon" and "Impossible" all presented the Bug as "an amusing, lovable, and curious automobile that signaled a quality product in a materialistic society abounding with false promises," Rieger explains. (Grose). These iconic advertisements helped this car to become the iconic Volkswagen Beetle that know and love today.

http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all

http://designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/

http://www.fastcocreate.com/1682699/see-a-brief-cultural-history-of-an-auto-giant-the-volkswagen-beetle