Week 3 EOC: Ethics in Tobacco

HOW TO FRAME A SCENARIO

• 1. Determine the scenario: What happens in this frame?
• In this advertisement, there seems to be a couple, married or just dating. By their clothes they seem to be at a will  free place,no work, just relaxation. They are smiling and intimately looking in each others eyes as if there was no care in the world except capturing the moment. In the mans arms is a drink, a girl, and in this ad subtle but important the cigarette. 
• 2. What is the setting? What are the conditions?
• As I previously stated they are wearing relaxing clothes resembling that they are on some sort of vacation. Some where hot maybe tropical. They are relaxed and are gazing in each others eyes trying to keep the moment to last forever. 
• 3. Who are the people or groups?
• This seems to be a couple either dating or married. It is a man and a woman who are dressed in nothing to fancy or flashy. It is a common middle class couple. The company is targeting the middle class demographic, either dating or not.
• 4. What is their point of view around this specific experience?
• To this couple, this experience is relaxing, engaging and romantic. As intimate as it may seem, it is also a type of persona of what a good strong relationship should be like, it is a resemblance. 
• 5. What are their goals?
• The couples seem to be less interested in the tobacco product and more interested in each other and enjoying the time that they get it spend together. 
• 6. What are their assumptions? What are their perceptions?
• My assumptions are that this couple are upon the certain class that makes the United States main population. They middle aged adults who are loving life. I also assume that the choice of race was to be carefully determined as well. This ad shows that these Newport cigarettes aren't only for the white population. Being that this ad was copyrighted in 2012, the country is obviously united and equal.
• 7. Are there conflicts? Is there cooperation?
  There is no conflicts in this ad, there is only companionship.
• 8. What are the outcomes? 
• The outcome of this ad gives off the interpretation that Newport Cigarettes will make a good time even better. The couple looks very pleased and is enjoying themselves along with the cigarettes.
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Week 2 EOC: Red Bull

Red Bull, a powerful, energetic, lightly carbonated but highly caffeinated drink, is a leader in sponsors amongst the best athletes and role models of the world. Not only does it represent energy in the drink itself, it represents extreme sports that exude such energy such as skateboarding, motorsports and martial arts. The stunt man Ryan Sheckler is known for defying gravity and creating new heights by his elevation of talent in skateboarding. He is the face of Red Bull and a persona average people envision themselves as. Though Red Bull may be made for people with sense of defying life as we know it. This drink is also made for those students who stay up hours upon hours to party hard and study harder. Red Bull, and its defining taste, are made for those who need more time to live, for people who don’t believe a full day is within the restraints of 24 hours. Some may say Red Bull can cause people to go into a certain mood to captivate life. We call it having fun. Life is too short to enjoy it at its fullest, but Red Bull isn’t.  Grow some bulls. Redbull.

Week 1 EOC: My Voice

As an advertising professional, I make advertisements that are visually pleasing to the consumers eye. It's not so much manipulation; I open the door visually to help people understand a products purpose and hopefully persuade a viewer to become a consumer. I focus on originality, precision, and persistence in my work. My final products represent my hard work for perfection. The work I put out reflects the company but at the same time it has my own touch so that in every advertisement there is a hint of my own theme. I don’t settle for under quality work, and nor should the viewers of my advertisements. My goal as an advertising professional is to sell products in a high quality manner that is productive yet at the same time does not give out the sense of urgency or desperateness. I will be recognized for my work and I am determined to sell products in a creative and pleasing way. The viewers of my work will not be wasting time by looking advertisements. Instead, they will pleased, visually, in what they see and by chance be persuaded to purchase said item or product.

Week 1 EOC: Volkswagen Lemon Ad

The Volkswagen “Lemon” advertisement of the ’60’s was revolutionary. Not because of the car, but because of the obscurity of the advertisement. This ad featured no color, no pricing, no detail or hooks, in fact the only thing the ad showed was the car. Why was this ad so odd? “Ads before it were either information-based and lacking in persuasion, more fantasy than reality, or reliant on the medium's ability to deliver repeated exposure.” (Ogden) The “Lemon” advertisement had no one of these. It contained a raw image of the Beetle and the punch line of “Lemon”. It was so basic yet so effective in its purpose.

One reason for the over simplified advertisement was because of the Ad Agency that VW used. “This was a post-WWII German car, “the people’s car,” a Nazi car whose development was tied to Adolf Hitler himself.” (Johnson) The ad agency used was Jewish, and at the time of this ad there was a historical problem between Hitler and the Jews. Beside the point, this was a revolutionary ad because it showed the truth of the car in all aspects. It was simply simple. Simple enough to grab the eye of many viewers. "Think small," "Lemon" and "Impossible" all presented the Bug as "an amusing, lovable, and curious automobile that signaled a quality product in a materialistic society abounding with false promises," Rieger explains. (Grose). These iconic advertisements helped this car to become the iconic Volkswagen Beetle that know and love today.

http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all

http://designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/

http://www.fastcocreate.com/1682699/see-a-brief-cultural-history-of-an-auto-giant-the-volkswagen-beetle