Week 3 EOC: Ethics in Tobacco

HOW TO FRAME A SCENARIO

• 1. Determine the scenario: What happens in this frame?
• In this advertisement, there seems to be a couple, married or just dating. By their clothes they seem to be at a will  free place,no work, just relaxation. They are smiling and intimately looking in each others eyes as if there was no care in the world except capturing the moment. In the mans arms is a drink, a girl, and in this ad subtle but important the cigarette. 
• 2. What is the setting? What are the conditions?
• As I previously stated they are wearing relaxing clothes resembling that they are on some sort of vacation. Some where hot maybe tropical. They are relaxed and are gazing in each others eyes trying to keep the moment to last forever. 
• 3. Who are the people or groups?
• This seems to be a couple either dating or married. It is a man and a woman who are dressed in nothing to fancy or flashy. It is a common middle class couple. The company is targeting the middle class demographic, either dating or not.
• 4. What is their point of view around this specific experience?
• To this couple, this experience is relaxing, engaging and romantic. As intimate as it may seem, it is also a type of persona of what a good strong relationship should be like, it is a resemblance. 
• 5. What are their goals?
• The couples seem to be less interested in the tobacco product and more interested in each other and enjoying the time that they get it spend together. 
• 6. What are their assumptions? What are their perceptions?
• My assumptions are that this couple are upon the certain class that makes the United States main population. They middle aged adults who are loving life. I also assume that the choice of race was to be carefully determined as well. This ad shows that these Newport cigarettes aren't only for the white population. Being that this ad was copyrighted in 2012, the country is obviously united and equal.
• 7. Are there conflicts? Is there cooperation?
  There is no conflicts in this ad, there is only companionship.
• 8. What are the outcomes? 
• The outcome of this ad gives off the interpretation that Newport Cigarettes will make a good time even better. The couple looks very pleased and is enjoying themselves along with the cigarettes.
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