Tuesday, February 23, 2016

Week 7 EOC: Final Project Pitch

Guys need manliness in their life now more than ever. What have men done to be punished by driving hybrids, SUV’s and mini vans? What happened to the days where men competed through their cars? Thanks to Dodge, men no more have to be converted into mere average Joes. Guys need horsepower in their lives, they need the smell of gasoline, and the comfort Ultra-Premium Laguna Leather. Guys need the 5.2 Liter engine with a bonus 2.9 Liter supercharged engine in their lives. The guy species needs a rebirth of the muscle car so they can have a bit of pride. Women don’t understand what it is like to be a guy. The near extinct subspecies of Man have been suffering through the Muscle car drought. With all of these so called “muscle cars” going hybrid such as the Ford Mustang Eco boost, men need one thing. Hope. Hope that one day the testosterone pumping V8 engine will one day be rediscovered. Introducing the 2016 Dodge Challenger SRT Hellcat. The 707 horsepower supercharged V8 is guaranteed to put the nuts and bolts in place, to restore MANkind. Imagine the loud, burning rubber, tire spinning beast putting a smile on your face, butterflies in your stomach with a hint of fear in your soul. Because the Hellcat is no sliding door van you take your kids to preschool or the SUV you and your wife share. Nor is it a hybrid built to go a million miles per gallon. This machine is not just another car made to drive. This is a car made to make heads turn, to make kids dream and to make you significant other say, "No you can't get that" until she drives one and then says "You buy it, we can share it." Remember men, the car doesn’t control you, you control the car. This is a beast sent from Hell to give you the most memorable driving experience you can endure. The 2016 Dodge Challenger SRT Hellcat: It’s a Guy Thing.

Tuesday, February 16, 2016

Week 6 EOC: Lady Gaga and the Grammy's

One important thing that Lady Gaga and Intel did good during, before and after the David Bowie memorial performance was promote three things, Intel as a company, House of Gaga, and Broadcast television. Intel decided to use this performance to show off and brag about their newest advancements in technology.

During the aspiring Lady Gaga performance, Intel showed their projection technology by projecting make up and other things on Lady Gaga's face. This promotes the latest, most expensive and most exclusive technology to be used in live performances. "Gaga's performance was billed as "experiential" and "multisensory" in the run-up to the show, terms that ended up alluding to the heavy use of computer graphics, holography, and live video processing." They also showed off the moving keyboard that Lady Gaga played. I don't know whats more impressive, the moving keyboard, or the fact that Lady Gaga could play on it. While some may have been struck with Gaga's performance, others were bothered by the Intel commercials that incorporated Lady Gaga's company "House of Gaga."

A controversial commercial played after the performance, describing how Intel has partnered up with House of Gaga to make the musical experience better and more enjoyable. But as good as the commercial and performance were, it almost seemed staged. Personally, I believe that Intel used this opportunity to show off their effects. "Hey, here are some new inspirational advancements in technology made by Intel....oh yeah and a David Bowie tribute." That's the feeling it sent to me. "Lady Gaga and Intel have been accused of exploiting the singer's David Bowie tribute at the Grammys for their own commercial gain."

"Bowie's son's reaction was quite tempered, the response of the late musician's fans on the internet was quite vitriolic. One person wrote on Twitter: 'It was awful and using it to sell intel [sic] right after is a disgrace. Shameful.'" These are just some feelings expressed about Lady Gaga and Intel.

This could also {Intel} be a step forward in broadcast television because of the exclusiveness of this technology. It is too expensive to be used at any other concert, so only at the annual award shows, which are held on broadcast television, will it be shown. This will help views and popularity of broadcast tv to rise up once again.


http://www.theverge.com/2016/2/15/11004570/grammys-2016-lady-gaga-david-bowie-performance
http://www.dailymail.co.uk/news/article-3448916/Shame-Grammys-viewers-accuse-Lady-Gaga-using-David-Bowie-tribute-sell-Intel-products.html#ixzz40sOlXWHR
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Tuesday, February 9, 2016

Week 5 EOC: Favorite Super Bowl Ad



  • > Who?
  • Kevin Hart is a pretend father that is suspicious, curios and protective of his daughter who is dating a boy. 
  • > What?
  • The ad is selling the newest model of the Hyundai car, it shows the newest features of the car as well as the graceful look with the lighting features.
  • > Where?
  • There are many places that this commercial is shot, the house, a movie theater, and a carnival. The product in specific is only shot in the house parking lot, and other parking lots, and if I'm not mistaken driving on the road.
  • > When?
  • The ad held place in the evening, around 7 o'clock pm.
  • > Why?
  • This was created to show that with the new model of the car the user can track where the car is going as well as other features that the car has.
  • > How?
  • Kevin Hart gives his daughters boyfriend the keys to his car, the new 2016 model so he can track where they are going by the new functions that connect his car and his watch. He then proceeds to follow and spy on his daughter and his date because he knows where the car is going from his watch.

Tuesday, February 2, 2016

Week 4 EOC: Role of Women in Contemporary Advertisements

1)

The world famous model Kate Upton is the star for this Carl's Jr. commercial. She is known mainly for her goddess look, which I can guarantee isn't fed nutrition by a greasy Carl's Jr. burger. She is in this advertisement for the sole purpose of attracting the man's eyes and represent how "sexy" and how this burger can be man handled and messy.

2)

This is a Dove advertisement that shows a lot of women. All shapes, sizes, and ethnicity. This is obviously not an ad for men, its target demographic is for women. It symbolizes how Dove is made for every woman, not just one in particular. I really like this advertisement because of the different use for women. And how there's nothing spectacular about them, they are everyday women.

3)

This ad is obviously targeted to the teenager male demographic. I say that because of the woman holding up her bikini top, this is there to bring the pubescent eye up to the advertisement. This is saying, "if you buy this body wash, you'll get women like this." Which may be true in some cases but not most. Again she is used as a sex symbol for a male based advertisement.