Tuesday, February 2, 2016

Week 4 EOC: Role of Women in Contemporary Advertisements

1)

The world famous model Kate Upton is the star for this Carl's Jr. commercial. She is known mainly for her goddess look, which I can guarantee isn't fed nutrition by a greasy Carl's Jr. burger. She is in this advertisement for the sole purpose of attracting the man's eyes and represent how "sexy" and how this burger can be man handled and messy.

2)

This is a Dove advertisement that shows a lot of women. All shapes, sizes, and ethnicity. This is obviously not an ad for men, its target demographic is for women. It symbolizes how Dove is made for every woman, not just one in particular. I really like this advertisement because of the different use for women. And how there's nothing spectacular about them, they are everyday women.

3)

This ad is obviously targeted to the teenager male demographic. I say that because of the woman holding up her bikini top, this is there to bring the pubescent eye up to the advertisement. This is saying, "if you buy this body wash, you'll get women like this." Which may be true in some cases but not most. Again she is used as a sex symbol for a male based advertisement.

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