Week 10 EOC: What channels you going to use to advertise?

Because I am targeting the male demographic, I will be using channels that have to do with manly and primitive things. For example, I will try to get into a Sports Illustrated magazine for a full page advertisement. Obviously sports are seen as a “manly” ordeal, but not every man has a subscription to a sports magazine. Therefore I will also be trying to spread my campaign into other magazine companies such as Aqua Marine and Motor Trend. I will not be trying to get into any hunting magazines because hunters are looking for a big truck to compensate for other problems while the Hellcat shows off and brags about the good things a man has. Other channels I will be using are social media, twitter, Instagram, Facebook, and Pinterest. I will be creating a hashtag “#ItsAGuyThing” and this hashtag can and will be used on people’s post and on our very own Instagram page, Facebook page and our Twitter account. Since Dodge already has a pronounced following we will do a shout out on our Twitter page to one person that will win a “swag pack” that will contain stickers, a tee shirt, magazine, and one lucky person will receive a pair of keys to our 2016 Hellcat. We will also have billboards and commercials. Our commercials will be broadcast on ESPN, FOX, BBC, SPIKE and TNT during sports events, action movies and other various showings. 

Week 9 EOC: NO

Many things in the movie "No" are very similar to the things that are in today's Presidential race. For example, the way that Rene was so serious about his work whether it'd be a commercial for soup or the actual campaign is very similar to the way Ted Cruz acts about his work. As Donald Trump continues to throw shade at Cruz, Cruz just shakes it off and focuses on winning. Another thing that is similar from the movie to the Presidential Race is the reign and terror Chile is will be about the same experience America would have to face if Trump succeeds to win this race and become President. "Make America Great" is a good slogan but is incomparable with Trump. The third thing similar to the movie is the way the Yes campaign fires at the No campaign, however the No campaign does not recognize this. This reminds me of Hilary Clinton's campaigns about her being the best and how every other democrat isn't up to par with her, but Bernie Sanders campaigns focus only on America and the working people. Sanders campaign in this case is the "NO" campaign while Clinton's is the "YES" campaign. The final thing similar is the determination that both campaigns in the movie showed. This reminds me of Hilary and Trump, they are both relentless to speak their mind and they won't let in to what others think of them much like the Yes and No campaigns.

Week 8 EOC: "It's a Guy Thing."

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

It’s a Guy Thing.

Analysis of Project in the Real World

I believe that in the Real World Scenario that this product and my campaign would succeed very well. There is a unique story that is happening in reality. Men are downgrading to guys, and some even downgrading to average Joes. The same thing is happening to the muscle cars, they are becoming hybrids. This ordeal is unnatural and utterly unacceptable. People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story. (55) With the Hellcat rebirthing and rejuvenating the Muscle Car era, guys are starting to get their conscience back and remember what purpose a muscle car serves. Now modernize the thrill of having a horsepower packed beast and combine it with luxurious leather and technology and all of a sudden you have the thirst for power back. For a while the world was without a unique piece of machinery, the world was without hope. Imagine the world without this product, service, commodity, or group type. Then imagine the world without this specific brand or group. For example, imagine there were no ketchup. Now imagine the world without Heinz ketchup. Once you imagine this scenario, it might be easier to understand what people like or love about the brand or group.(71) Now that you can buy, at a reasonable price, a menacing 707 horsepower car that has combined itself with comfort and luxury, I think that this has spawned a new era of men. The Hellcat is now the center or gravity that testosterone pumping muscle cars and power thirsty men revolve around.  

Creative Content

For my creative content I have created a half-page magazine advertisement. It is composed of a red Dodge Challenger Hellcat in the middle of the picture surrounded by a black gradient background. I think this looked good because it was sort of a distinct contrast of colors. I believe that with this contrast that the image could be crossed over to any media and look good. The one sure thing is that critical and creative thinking will be necessary. Ideas, ideas. Ideas matter—no matter what the technology used. We have to generate ideas and content that people will seek out, that pulls people in across media. (48) Around the car I put elements that represent what it is like to be a man. For instance I put an empty box of pizza under the car and empty cans around the car to symbolize the messiness of men. I also put a basket of dirty laundry behind the car, again to symbolize the “messiness” of men. A brand or group embodies something: ethics, humanitarianism, preservation, coolness, fun, family values, respectability, excitement, energy, novelty, inventiveness, cutting-edge research, healthful living, an active lifestyle, etc. (58) To go along with the slogan, “It’s a Guy Thing.” I put women’s underwear and bras hanging off the car. I thought that this gave the feeling of how this car impresses ladies and well I think you know the rest. Near the bottom of the composition there is a football to represent how manly sports are and to follow the stereotypic person that would own this car. I tried to really stress that this is not a women’s car. In the design process, composition gives form to content. The coherence of the composition depends upon how the content is ordered and shaped. An interesting form results from a good idea and a finely honed visualization and composition. (152) Towards the back of the composition is a trash can that is lit on fire. With the trash can I tried to mix the, for a better word, “curiosity” of men with the excitement and danger that goes along with the fire. Everything in the image has a purpose, all the items somehow represents what it is like to be a guy. But under all of the dirtiness and laundry and trash is a clean, mean, menacing car that is the staple of the advertisement. This car is the center piece of the daring “guy universe.”

Promotion

Our specific demographic that we are targeting is the male demographic from ages 25-50. Here at Dodge we think that it won’t be hard to reach this demographic because we have a wide range of advertising. Our advertising ranges from social media such as Instagram, Facebook and twitter. We are using this version for our younger demographic because we know how much social media is apart of their daily lives. We have created the hashtag "#It'sAGuyThing" and this will be used for all things that portrays a man. This will bring our younger demo closer and more apart of our movement. Since there is a big Dodge following we will have shout outs on our twitter and every so often there will be a follower that wins a "swag pack" and once in a blue moon we will give a pair of keys to the Hellcat int he swag pack. We believe that our older more mature demographic is more old fashion and will have magazine subscriptions and watch television. We plane to create commercials and billboards as well as the magazine ads into our campaign. And hopefully with the new blockbuster films coming out we are currently trying to get some producers to let us have product placement. Advertising—whether product placement, live billboard feeds, or ads embedded into games—is often well received by appropriately targeted audiences. Research indicates that product placement enhances the reality of the content and experience. (9) Obviously we are targeting the male demographic because the Hellcat is fueled by testosterone, and we hope that our older demographic will remember what it was like in the 70’s to own an original muscle car. Now picture the kind of person you would want to get to know. When you make your ads in this way, you are far more likely to create effective and original advertising.  (24) Since the old Challengers were somewhat dominant in the 70’s we hope that the older demographic will have a relationship and that we can strike some memories with them and create memories with the newer generation of muscle car owners. It's where the brand creates a commitment to a relationship. It's where the brand creates something useful to you, something that's a utility in your life. The consumer will feel more confident with the relationship if the brand will continue to be part of your life. (52) We are here because we know the male race needs us, so whatever we can do to help, we will do it. We have told the story about the desperate times the muscle car era has been introduced to, and we know that the Hellcat can make boys into men. There is nothing like driving with confidence in yourself and your car. People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. (55) We will not rest until we know that the older demographic we have targeted has been rejuvenated and have as much enthusiasm as our younger demographic will.

The Big Idea

The idea that I want to put out for the Hellcat is that it is no ordinary car that you grocery shop in or pick up the kids from school in. The Hellcat is a staple for mankind, emphasis on “man”. A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time. (66) The point behind this product is to bring out the man in every guy whether he is a computer geek or a jock, a guy is a guy. Every guy has a thirst for power and the Hellcat can guarantee that satisfaction of being in control of God-like power. This machine is not only a powerful and intimidating car, it is an insight of hope for the male race. How we are nurtured plays a significant role in how we make choices and in our behavior. The context of your family, culture, community, values, friends, aspirations, basic drives, cognitive abilities, defenses, habits, all factor into why you would respond to advertising, donate to a specific charity, purchase one detergent over another, and so on.(69) Nowadays the cars are all about fuel efficiency and comfort. What ever happened to the good muscle cars that focus on one thing, power? I believe a powerful car should strike fear in the driver, but bring enough satisfaction to where the driver does not want to stop. Once you have developed an idea, you need to deliver it in an engaging way. (24) As is said before, this car is a significant idea for hope that is much needed in the new generation of auto mobiles. Though I respect the other car companies for attempting to bring back the joy of a muscle car, I believe that the Hellcat best represents the image that the muscle car era conveys. The idea sets the framework for all your design decisions. An ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy. (66) The big idea I want to be composed is that no matter where muscle cars or cars in general go, the guy species and the manliness of the muscle car will never decease. We synthesize, combining different ideas and influences, bringing parts together to form a new whole. (14)

Competitive analyses

At Dodge, we took a very close look at our competitors and we found that the 2016 Camaro Z28 and the 2016 Mustang GT350 are our main competition. We all our big, rear wheel muscle cars that men crave. But we took an even closer look and we found out that Camaro is much to expensive for what it offers and the Mustang also lacks in terms of the Hellcat. Most competing brands are of equal quality—that is, they are parity products or services...effective advertising could persuade you that a particular brand is better or more appealing than the competition. (2)  The Camaro and Mustang produce 500 horsepower each. Some may think that is good, but he Hellcat produces an outstanding 707 horsepower. The Hellcat’s engine produced the same amount of horsepower that European exotic cars do. The Hellcat also is right in the middle price wise. At $65k you get the thrill and excitement the $75k Camaro does not guarantee. Price the Hellcat sweeps the competition. Horsepower wise, the Hellcat leaves the competition in the dust. The strategy helps define the brand's or group's personality and promise, differentiates it from the competition by defining the positioning, and codifies the brand essence. (72) The Mustang has a 5.2L engine, the Camaro has a 7.0L engine and the Hellcat has a 5.2L engine, now I know you’re thinking. That the Camaro is the better care because it has a bigger engine, well it turns out it doesn’t. The 5.2L Hellcat engine was gifted a 2.9L supercharger giving it the edge yet again. The comfortability of the Hellcat is about the only thing comparable with the 2 other muscle cars. But men don’t care about comfort or gas mileage. If they did, they’d buy a Prius. Have long hair in a ponytail. Eat healthy, and be a girl. Anyways men care about horsepower and thrill, not only does the Hellcat produce more Horsepower than the competing cars, it has a bigger engine, it is the spit and image of a Muscle car and it is guaranteed to put a smile on your face and butterflies in your stomach. 

2016 Dodge Challenger Hellcat: "It's a Guy Thing"

The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns...(101)  “It’s a Guy Thing.” And the 2016 Dodge Challenger Hellcat surely is a guy thing. It’s a piece of machinery that some women will never understand. The loud rumble, the tectonic G-Force, the fear mixed with enjoyment, these are all thing the primitive state of men connect with the modernized technology of this car. Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount. (15) Men are messy, powerful, and simple yet charismatic, much like the V8 motor in this car. In many ways are men related to this car, for example men aren’t perfect and neither is this beast of a machine. That is why these 2 make such a strong connection. The Hellcat will never let you down in response to performance. And as for look, this is a big, loud, menacing car that will strike fear in to people, yet give them butterflies in their stomach once they hear the car truly speak. A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. Our audience may not listen to us directly, however when they hear the muscly rumble of the V8, they will stop what they are doing to hear us out. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand. (15) If anybody is to own this car it is to be a man. This car doesn’t respond correctly if there is the slightest bit of no confidence behind the wheel. Because only the most confident of men can control this beast. And if anybody is confused about this car, just remember “It’s a Guy Thing.” If for any reason the ad concept is not fully communicated, the tagline can clarify or round out the communication…(15)

Week 7 EOC: Final Project Pitch

Guys need manliness in their life now more than ever. What have men done to be punished by driving hybrids, SUV’s and mini vans? What happened to the days where men competed through their cars? Thanks to Dodge, men no more have to be converted into mere average Joes. Guys need horsepower in their lives, they need the smell of gasoline, and the comfort Ultra-Premium Laguna Leather. Guys need the 5.2 Liter engine with a bonus 2.9 Liter supercharged engine in their lives. The guy species needs a rebirth of the muscle car so they can have a bit of pride. Women don’t understand what it is like to be a guy. The near extinct subspecies of Man have been suffering through the Muscle car drought. With all of these so called “muscle cars” going hybrid such as the Ford Mustang Eco boost, men need one thing. Hope. Hope that one day the testosterone pumping V8 engine will one day be rediscovered. Introducing the 2016 Dodge Challenger SRT Hellcat. The 707 horsepower supercharged V8 is guaranteed to put the nuts and bolts in place, to restore MANkind. Imagine the loud, burning rubber, tire spinning beast putting a smile on your face, butterflies in your stomach with a hint of fear in your soul. Because the Hellcat is no sliding door van you take your kids to preschool or the SUV you and your wife share. Nor is it a hybrid built to go a million miles per gallon. This machine is not just another car made to drive. This is a car made to make heads turn, to make kids dream and to make you significant other say, "No you can't get that" until she drives one and then says "You buy it, we can share it." Remember men, the car doesn’t control you, you control the car. This is a beast sent from Hell to give you the most memorable driving experience you can endure. The 2016 Dodge Challenger SRT Hellcat: It’s a Guy Thing.

Week 6 EOC: Lady Gaga and the Grammy's

One important thing that Lady Gaga and Intel did good during, before and after the David Bowie memorial performance was promote three things, Intel as a company, House of Gaga, and Broadcast television. Intel decided to use this performance to show off and brag about their newest advancements in technology.

During the aspiring Lady Gaga performance, Intel showed their projection technology by projecting make up and other things on Lady Gaga's face. This promotes the latest, most expensive and most exclusive technology to be used in live performances. "Gaga's performance was billed as "experiential" and "multisensory" in the run-up to the show, terms that ended up alluding to the heavy use of computer graphics, holography, and live video processing." They also showed off the moving keyboard that Lady Gaga played. I don't know whats more impressive, the moving keyboard, or the fact that Lady Gaga could play on it. While some may have been struck with Gaga's performance, others were bothered by the Intel commercials that incorporated Lady Gaga's company "House of Gaga."

A controversial commercial played after the performance, describing how Intel has partnered up with House of Gaga to make the musical experience better and more enjoyable. But as good as the commercial and performance were, it almost seemed staged. Personally, I believe that Intel used this opportunity to show off their effects. "Hey, here are some new inspirational advancements in technology made by Intel....oh yeah and a David Bowie tribute." That's the feeling it sent to me. "Lady Gaga and Intel have been accused of exploiting the singer's David Bowie tribute at the Grammys for their own commercial gain."

"Bowie's son's reaction was quite tempered, the response of the late musician's fans on the internet was quite vitriolic. One person wrote on Twitter: 'It was awful and using it to sell intel [sic] right after is a disgrace. Shameful.'" These are just some feelings expressed about Lady Gaga and Intel.

This could also {Intel} be a step forward in broadcast television because of the exclusiveness of this technology. It is too expensive to be used at any other concert, so only at the annual award shows, which are held on broadcast television, will it be shown. This will help views and popularity of broadcast tv to rise up once again.


http://www.theverge.com/2016/2/15/11004570/grammys-2016-lady-gaga-david-bowie-performance
http://www.dailymail.co.uk/news/article-3448916/Shame-Grammys-viewers-accuse-Lady-Gaga-using-David-Bowie-tribute-sell-Intel-products.html#ixzz40sOlXWHR
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Week 5 EOC: Favorite Super Bowl Ad

• > Who?
• Kevin Hart is a pretend father that is suspicious, curios and protective of his daughter who is dating a boy. 
• > What?
• The ad is selling the newest model of the Hyundai car, it shows the newest features of the car as well as the graceful look with the lighting features.
• > Where?
• There are many places that this commercial is shot, the house, a movie theater, and a carnival. The product in specific is only shot in the house parking lot, and other parking lots, and if I'm not mistaken driving on the road.
• > When?
• The ad held place in the evening, around 7 o'clock pm.
• > Why?
• This was created to show that with the new model of the car the user can track where the car is going as well as other features that the car has.
• > How?
• Kevin Hart gives his daughters boyfriend the keys to his car, the new 2016 model so he can track where they are going by the new functions that connect his car and his watch. He then proceeds to follow and spy on his daughter and his date because he knows where the car is going from his watch.

Week 4 EOC: Role of Women in Contemporary Advertisements

1)

The world famous model Kate Upton is the star for this Carl's Jr. commercial. She is known mainly for her goddess look, which I can guarantee isn't fed nutrition by a greasy Carl's Jr. burger. She is in this advertisement for the sole purpose of attracting the man's eyes and represent how "sexy" and how this burger can be man handled and messy.

2)

This is a Dove advertisement that shows a lot of women. All shapes, sizes, and ethnicity. This is obviously not an ad for men, its target demographic is for women. It symbolizes how Dove is made for every woman, not just one in particular. I really like this advertisement because of the different use for women. And how there's nothing spectacular about them, they are everyday women.

3)

This ad is obviously targeted to the teenager male demographic. I say that because of the woman holding up her bikini top, this is there to bring the pubescent eye up to the advertisement. This is saying, "if you buy this body wash, you'll get women like this." Which may be true in some cases but not most. Again she is used as a sex symbol for a male based advertisement.

Week 3 EOC: Ethics in Tobacco

HOW TO FRAME A SCENARIO

• 1. Determine the scenario: What happens in this frame?
• In this advertisement, there seems to be a couple, married or just dating. By their clothes they seem to be at a will  free place,no work, just relaxation. They are smiling and intimately looking in each others eyes as if there was no care in the world except capturing the moment. In the mans arms is a drink, a girl, and in this ad subtle but important the cigarette. 
• 2. What is the setting? What are the conditions?
• As I previously stated they are wearing relaxing clothes resembling that they are on some sort of vacation. Some where hot maybe tropical. They are relaxed and are gazing in each others eyes trying to keep the moment to last forever. 
• 3. Who are the people or groups?
• This seems to be a couple either dating or married. It is a man and a woman who are dressed in nothing to fancy or flashy. It is a common middle class couple. The company is targeting the middle class demographic, either dating or not.
• 4. What is their point of view around this specific experience?
• To this couple, this experience is relaxing, engaging and romantic. As intimate as it may seem, it is also a type of persona of what a good strong relationship should be like, it is a resemblance. 
• 5. What are their goals?
• The couples seem to be less interested in the tobacco product and more interested in each other and enjoying the time that they get it spend together. 
• 6. What are their assumptions? What are their perceptions?
• My assumptions are that this couple are upon the certain class that makes the United States main population. They middle aged adults who are loving life. I also assume that the choice of race was to be carefully determined as well. This ad shows that these Newport cigarettes aren't only for the white population. Being that this ad was copyrighted in 2012, the country is obviously united and equal.
• 7. Are there conflicts? Is there cooperation?
  There is no conflicts in this ad, there is only companionship.
• 8. What are the outcomes? 
• The outcome of this ad gives off the interpretation that Newport Cigarettes will make a good time even better. The couple looks very pleased and is enjoying themselves along with the cigarettes.
• 

Week 2 EOC: Red Bull

Red Bull, a powerful, energetic, lightly carbonated but highly caffeinated drink, is a leader in sponsors amongst the best athletes and role models of the world. Not only does it represent energy in the drink itself, it represents extreme sports that exude such energy such as skateboarding, motorsports and martial arts. The stunt man Ryan Sheckler is known for defying gravity and creating new heights by his elevation of talent in skateboarding. He is the face of Red Bull and a persona average people envision themselves as. Though Red Bull may be made for people with sense of defying life as we know it. This drink is also made for those students who stay up hours upon hours to party hard and study harder. Red Bull, and its defining taste, are made for those who need more time to live, for people who don’t believe a full day is within the restraints of 24 hours. Some may say Red Bull can cause people to go into a certain mood to captivate life. We call it having fun. Life is too short to enjoy it at its fullest, but Red Bull isn’t.  Grow some bulls. Redbull.

Week 1 EOC: My Voice

As an advertising professional, I make advertisements that are visually pleasing to the consumers eye. It's not so much manipulation; I open the door visually to help people understand a products purpose and hopefully persuade a viewer to become a consumer. I focus on originality, precision, and persistence in my work. My final products represent my hard work for perfection. The work I put out reflects the company but at the same time it has my own touch so that in every advertisement there is a hint of my own theme. I don’t settle for under quality work, and nor should the viewers of my advertisements. My goal as an advertising professional is to sell products in a high quality manner that is productive yet at the same time does not give out the sense of urgency or desperateness. I will be recognized for my work and I am determined to sell products in a creative and pleasing way. The viewers of my work will not be wasting time by looking advertisements. Instead, they will pleased, visually, in what they see and by chance be persuaded to purchase said item or product.

Week 1 EOC: Volkswagen Lemon Ad

The Volkswagen “Lemon” advertisement of the ’60’s was revolutionary. Not because of the car, but because of the obscurity of the advertisement. This ad featured no color, no pricing, no detail or hooks, in fact the only thing the ad showed was the car. Why was this ad so odd? “Ads before it were either information-based and lacking in persuasion, more fantasy than reality, or reliant on the medium's ability to deliver repeated exposure.” (Ogden) The “Lemon” advertisement had no one of these. It contained a raw image of the Beetle and the punch line of “Lemon”. It was so basic yet so effective in its purpose.

One reason for the over simplified advertisement was because of the Ad Agency that VW used. “This was a post-WWII German car, “the people’s car,” a Nazi car whose development was tied to Adolf Hitler himself.” (Johnson) The ad agency used was Jewish, and at the time of this ad there was a historical problem between Hitler and the Jews. Beside the point, this was a revolutionary ad because it showed the truth of the car in all aspects. It was simply simple. Simple enough to grab the eye of many viewers. "Think small," "Lemon" and "Impossible" all presented the Bug as "an amusing, lovable, and curious automobile that signaled a quality product in a materialistic society abounding with false promises," Rieger explains. (Grose). These iconic advertisements helped this car to become the iconic Volkswagen Beetle that know and love today.

http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all

http://designshack.net/articles/graphics/the-greatest-print-campaigns-of-all-time-volkswagen-think-small/

http://www.fastcocreate.com/1682699/see-a-brief-cultural-history-of-an-auto-giant-the-volkswagen-beetle