Because I am targeting the male demographic, I will be using
channels that have to do with manly and primitive things. For example, I will
try to get into a Sports Illustrated magazine for a full page advertisement.
Obviously sports are seen as a “manly” ordeal, but not every man has a
subscription to a sports magazine. Therefore I will also be trying to spread my
campaign into other magazine companies such as Aqua Marine and Motor Trend. I
will not be trying to get into any hunting magazines because hunters are
looking for a big truck to compensate for other problems while the Hellcat
shows off and brags about the good things a man has. Other channels I will be
using are social media, twitter, Instagram, Facebook, and Pinterest. I will be
creating a hashtag “#ItsAGuyThing” and this hashtag can and will be used on
people’s post and on our very own Instagram page, Facebook page and our Twitter
account. Since Dodge already has a pronounced following we will do a shout out
on our Twitter page to one person that will win a “swag pack” that will contain
stickers, a tee shirt, magazine, and one lucky person will receive a pair of
keys to our 2016 Hellcat. We will also have billboards and commercials. Our commercials
will be broadcast on ESPN, FOX, BBC, SPIKE and TNT during sports events, action
movies and other various showings.
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