2016 Dodge Challenger Hellcat: "It's a Guy Thing"

The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns...(101)  “It’s a Guy Thing.” And the 2016 Dodge Challenger Hellcat surely is a guy thing. It’s a piece of machinery that some women will never understand. The loud rumble, the tectonic G-Force, the fear mixed with enjoyment, these are all thing the primitive state of men connect with the modernized technology of this car. Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount. (15) Men are messy, powerful, and simple yet charismatic, much like the V8 motor in this car. In many ways are men related to this car, for example men aren’t perfect and neither is this beast of a machine. That is why these 2 make such a strong connection. The Hellcat will never let you down in response to performance. And as for look, this is a big, loud, menacing car that will strike fear in to people, yet give them butterflies in their stomach once they hear the car truly speak. A critical component is learning about the audience—the targeted, specified group of people at whom you are aiming your message, design, and solution. Our audience may not listen to us directly, however when they hear the muscly rumble of the V8, they will stop what they are doing to hear us out. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand. (15) If anybody is to own this car it is to be a man. This car doesn’t respond correctly if there is the slightest bit of no confidence behind the wheel. Because only the most confident of men can control this beast. And if anybody is confused about this car, just remember “It’s a Guy Thing.” If for any reason the ad concept is not fully communicated, the tagline can clarify or round out the communication…(15)