I believe that in the Real World Scenario that this product and my campaign would succeed very well. There is a unique story that is happening in reality. Men are downgrading to guys, and some even downgrading to average Joes. The same thing is happening to the muscle cars, they are becoming hybrids. This ordeal is unnatural and utterly unacceptable. People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. Through the branding, advertising, and every point of contact, people learn the brand story. (55) With the Hellcat rebirthing and rejuvenating the Muscle Car era, guys are starting to get their conscience back and remember what purpose a muscle car serves. Now modernize the thrill of having a horsepower packed beast and combine it with luxurious leather and technology and all of a sudden you have the thirst for power back. For a while the world was without a unique piece of machinery, the world was without hope. Imagine the world without this product, service, commodity, or group type. Then imagine the world without this specific brand or group. For example, imagine there were no ketchup. Now imagine the world without Heinz ketchup. Once you imagine this scenario, it might be easier to understand what people like or love about the brand or group.(71) Now that you can buy, at a reasonable price, a menacing 707 horsepower car that has combined itself with comfort and luxury, I think that this has spawned a new era of men. The Hellcat is now the center or gravity that testosterone pumping muscle cars and power thirsty men revolve around.
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