At
Dodge, we took a very close look at our competitors and we found that the 2016
Camaro Z28 and the 2016 Mustang GT350 are our main competition. We all our big,
rear wheel muscle cars that men crave. But we took an even closer look and we
found out that Camaro is much to expensive for what it offers and the Mustang
also lacks in terms of the Hellcat. Most competing brands are of equal quality—that is, they are
parity products or services...effective advertising could persuade you that a
particular brand is better or more appealing than the competition. (2) The
Camaro and Mustang produce 500 horsepower each. Some may think that is good,
but he Hellcat produces an outstanding 707 horsepower. The Hellcat’s engine
produced the same amount of horsepower that European exotic cars do. The
Hellcat also is right in the middle price wise. At $65k you get the thrill and
excitement the $75k Camaro does not guarantee. Price the Hellcat sweeps the
competition. Horsepower wise, the Hellcat leaves the competition in the dust. The strategy helps define the brand's or
group's personality and promise, differentiates it from the competition by defining the positioning,
and codifies the brand essence. (72) The Mustang has a 5.2L engine, the Camaro has a
7.0L engine and the Hellcat has a 5.2L engine, now I know you’re thinking. That
the Camaro is the better care because it has a bigger engine, well it turns out
it doesn’t. The 5.2L Hellcat engine was gifted a 2.9L supercharger giving it
the edge yet again. The comfortability of the Hellcat is about the only thing
comparable with the 2 other muscle cars. But men don’t care about comfort or
gas mileage. If they did, they’d buy a Prius. Have long hair in a ponytail. Eat
healthy, and be a girl. Anyways men care about horsepower and thrill, not only
does the Hellcat produce more Horsepower than the competing cars, it has a
bigger engine, it is the spit and image of a Muscle car and it is guaranteed to
put a smile on your face and butterflies in your stomach.
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