Tuesday, March 1, 2016

Competitive analyses

At Dodge, we took a very close look at our competitors and we found that the 2016 Camaro Z28 and the 2016 Mustang GT350 are our main competition. We all our big, rear wheel muscle cars that men crave. But we took an even closer look and we found out that Camaro is much to expensive for what it offers and the Mustang also lacks in terms of the Hellcat. Most competing brands are of equal quality—that is, they are parity products or services...effective advertising could persuade you that a particular brand is better or more appealing than the competition. (2)  The Camaro and Mustang produce 500 horsepower each. Some may think that is good, but he Hellcat produces an outstanding 707 horsepower. The Hellcat’s engine produced the same amount of horsepower that European exotic cars do. The Hellcat also is right in the middle price wise. At $65k you get the thrill and excitement the $75k Camaro does not guarantee. Price the Hellcat sweeps the competition. Horsepower wise, the Hellcat leaves the competition in the dust. The strategy helps define the brand's or group's personality and promise, differentiates it from the competition by defining the positioning, and codifies the brand essence. (72) The Mustang has a 5.2L engine, the Camaro has a 7.0L engine and the Hellcat has a 5.2L engine, now I know you’re thinking. That the Camaro is the better care because it has a bigger engine, well it turns out it doesn’t. The 5.2L Hellcat engine was gifted a 2.9L supercharger giving it the edge yet again. The comfortability of the Hellcat is about the only thing comparable with the 2 other muscle cars. But men don’t care about comfort or gas mileage. If they did, they’d buy a Prius. Have long hair in a ponytail. Eat healthy, and be a girl. Anyways men care about horsepower and thrill, not only does the Hellcat produce more Horsepower than the competing cars, it has a bigger engine, it is the spit and image of a Muscle car and it is guaranteed to put a smile on your face and butterflies in your stomach. 

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