The Big Idea

The idea that I want to put out for the Hellcat is that it is no ordinary car that you grocery shop in or pick up the kids from school in. The Hellcat is a staple for mankind, emphasis on “man”. A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time. (66) The point behind this product is to bring out the man in every guy whether he is a computer geek or a jock, a guy is a guy. Every guy has a thirst for power and the Hellcat can guarantee that satisfaction of being in control of God-like power. This machine is not only a powerful and intimidating car, it is an insight of hope for the male race. How we are nurtured plays a significant role in how we make choices and in our behavior. The context of your family, culture, community, values, friends, aspirations, basic drives, cognitive abilities, defenses, habits, all factor into why you would respond to advertising, donate to a specific charity, purchase one detergent over another, and so on.(69) Nowadays the cars are all about fuel efficiency and comfort. What ever happened to the good muscle cars that focus on one thing, power? I believe a powerful car should strike fear in the driver, but bring enough satisfaction to where the driver does not want to stop. Once you have developed an idea, you need to deliver it in an engaging way. (24) As is said before, this car is a significant idea for hope that is much needed in the new generation of auto mobiles. Though I respect the other car companies for attempting to bring back the joy of a muscle car, I believe that the Hellcat best represents the image that the muscle car era conveys. The idea sets the framework for all your design decisions. An ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy. (66) The big idea I want to be composed is that no matter where muscle cars or cars in general go, the guy species and the manliness of the muscle car will never decease. We synthesize, combining different ideas and influences, bringing parts together to form a new whole. (14)