Promotion

Our specific demographic that we are targeting is the male demographic from ages 25-50. Here at Dodge we think that it won’t be hard to reach this demographic because we have a wide range of advertising. Our advertising ranges from social media such as Instagram, Facebook and twitter. We are using this version for our younger demographic because we know how much social media is apart of their daily lives. We have created the hashtag "#It'sAGuyThing" and this will be used for all things that portrays a man. This will bring our younger demo closer and more apart of our movement. Since there is a big Dodge following we will have shout outs on our twitter and every so often there will be a follower that wins a "swag pack" and once in a blue moon we will give a pair of keys to the Hellcat int he swag pack. We believe that our older more mature demographic is more old fashion and will have magazine subscriptions and watch television. We plane to create commercials and billboards as well as the magazine ads into our campaign. And hopefully with the new blockbuster films coming out we are currently trying to get some producers to let us have product placement. Advertising—whether product placement, live billboard feeds, or ads embedded into games—is often well received by appropriately targeted audiences. Research indicates that product placement enhances the reality of the content and experience. (9) Obviously we are targeting the male demographic because the Hellcat is fueled by testosterone, and we hope that our older demographic will remember what it was like in the 70’s to own an original muscle car. Now picture the kind of person you would want to get to know. When you make your ads in this way, you are far more likely to create effective and original advertising.  (24) Since the old Challengers were somewhat dominant in the 70’s we hope that the older demographic will have a relationship and that we can strike some memories with them and create memories with the newer generation of muscle car owners. It's where the brand creates a commitment to a relationship. It's where the brand creates something useful to you, something that's a utility in your life. The consumer will feel more confident with the relationship if the brand will continue to be part of your life. (52) We are here because we know the male race needs us, so whatever we can do to help, we will do it. We have told the story about the desperate times the muscle car era has been introduced to, and we know that the Hellcat can make boys into men. There is nothing like driving with confidence in yourself and your car. People are engaged by compelling narratives. If a brand or group has a story to tell, then it will be more dimensional. (55) We will not rest until we know that the older demographic we have targeted has been rejuvenated and have as much enthusiasm as our younger demographic will.